In an increasingly mobile and social world, the focus of digital marketing strategies has shifted and continues to change daily. The importance of a website, or as we like to say – your virtual storefront – has not changed. Even with multiple social media profiles and mobile applications, driving prospects back to a website is still necessary. Studies show that 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.

Unfortunately, not all websites are created equal. Having your website’s features comply with the search engines’ latest website ranking algorithms is vital to being found by prospects online. There are over 8.5 billion Google searches per day. If your website isn’t showing up in the results, you’re missing out on prospects (Oberlo, 10 Google Search Statistics, January 13, 2023.)

Also, user experience is crucial to the conversion of prospects online. In addition to providing visitors with relevant information about your business, your site needs to load quickly and be easy to navigate on any device.

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